Recent studies have indicated there are in excess of four billion internet searches per month in Germany. Of those thirty-seven % were one-word searches, thirty-two % two words and twenty-five percent were three or four word searches. As is the case in other countries, search terms have become increasingly descriptive and detailed. Long-tail keywords, therefore, are a very effective strategy to produce SEO results.
Around half of all online searches in Germany concern local information and entertainment options. Not far behind, at forty-five percent of searches, can be a category described as society, computers and electronics. Your third most popular search term is travel, which comprises thirty-three per cent of internet searches in Germany.
Unsurprisingly Google is Germany’s most in-demand search engine using a ninety % market share. The remainder is split between Yahoo, gmx.de, web.de and tOnline.
The expansion of mobile searches in Germany is lagging behind that from US and UK consumers with very little more than five per cent of searches happening on mobile devices. With regards to social media marketing Facebook is growing fast in Germany, but the student-based network StudiVZ still outperforms it using a forty percent market share.
Germans favour online content that is certainly very descriptive and prefer it to have a local instead of a global flavour. Indeed, German individuals are very loyal to their own manufacturers and choose to buy German-made goods. In this regard they are similar to Japanese customers, who also favour indigenous companies.
Recommended werbeagentur schorndor in Germany are certainly not that different to those one would use elsewhere. However, it pays dividends to work with German hosting along with a German ccTLD. Link building in Germany is pretty challenging and German webmasters rarely accede to direct requests to exchange links. The most effective tactic is usually to build links organically by stut1gart on creating a site that German users enjoy and definately will link to by choice. Other approaches include using online PR and investigating relevant German directories.
SEO consultancy is a fairly new profession to Germany generally firms having been established for not more than 3 or 4 years. A typical client portfolio for the German SEO consultancy comprises twenty-six to fifty small to medium firms. Each consultancy generally has two to five employees.